From a 4 chair salon in Gastown in 1998 called Statik, owners and husband and wife team Michael Levine and Liz Abreu
decided to develop young talent through apprenticeships and only hire established stylists if they were from outside the city or had
little to no clientele rather than try to lure existing, established stylists with clientele away from the salons where they were
The reasoning for this was that they had seen too many salons where the owners were not able to establish
consistent systems of service and maintain high standards. Michael and Liz had seen too many times that when a salon is built by hiring
established stylists, the salon likely hasn't built a system for success and often won't have any real culture.
Michael and Liz
studied many salon companies and tried to emulate the best and avoid the pitfalls other owners faced. They also studied restaurants
and hotels across North America, since that was Michael's background before discovering hairdressing. It was in these trips around
the world that they found how to marry the creative world of hairdressing with the consistent service and product standards of
the hotel and restaurant world.
Michael and Liz also never wanted to be involved in the breakdown of another business by
accepting that salon's disgruntled staff. Salon ownership is hard enough without the competition attempting to lure away your best
talent, and they had seen enough staff walk-outs and salon closures to not want to be a part of that cycle.
A Michael Levine
Salon Group is proud to have grown from a desire to make a difference in an industry and in the lives of people by
giving them a chance and opportunity to be great.
With a loyal team of 45 in Caramel and Space and
the success of their ground-breaking hair school, the Vancouver Hairdressing Academy, a michael levine salon group
proves what ordinary people looking beyond the status quo can do.